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  • rebeccasykes

Use LinkedIn to its full potential during your job search

LinkedIn is the top professional social networking site with more than 830 million members and 58 million registered companies worldwide. Almost 90% of the recruiters use it regularly and 40% of the active users access it on a daily basis. An experienced recruiter shares how you can use it to its full potential.


  1. Keep your LinkedIn profile up to date: consider your LinkedIn profile as your business card and set it up in such a way that you give a good first impression of yourself in a glimpse by including a professional photo, highlighting your current experience and giving a good overview of your skills and objectives.


Complete your profile by adding language skills, keywords using SEO principles - check them in the search bar - and by asking (former) colleagues and/or managers for recommendations and giving one back in return.

  1. Expand your network: according to the idea of six degrees of separation, all people are six or fewer social connections away from each other. There are three different ways to expand your network and reduce the amount of degrees of separation:

  2. Add connections: the average LinkedIn user has around 500-999 connections so with each new connection, your amount of 2nd and 3rd degree connections grows exponentially. Also, it is easier to reach out to somebody unknown if you share a connection;

  3. Follow companies and organizations you are interested in: to get interesting content and be on top of recent development, follow companies and organizations you are interested in;

  4. Join LinkedIn groups: in these groups, you can connect with professionals in the same industry or with similar interests. The best way to start is to bring value to the group and to continue being an added value, you can share interesting content and/or engage with fellow group members. There are more than 2 million groups, so always one for you.

  5. Be active: like all social platforms, LinkedIn uses algorithms to 1) prioritize relevant content - the more you like, share and comment, the more detailed information LinkedIn gets on you and your interests - and 2) social engagement - the more you interact, the more interaction you get. In addition, the suggestions you receive on companies, organizations and groups might be a better match as well.


Always remember to keep it professional and ‘neutral’. LinkedIn is less suitable to share your political and ideological ideas unless you are pursuing such a career.





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