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Nurturing 'Generation Alpha': maximizing potential in Finance and Technology sectors

As the world progresses into the future, so too does the workforce. Generation Alpha, born between 2010 and 2016, represents the next wave of talent to enter the job market.

In this blog post, we'll explore how companies can harness the potential of Generation Alpha and ensure they thrive in the workplace once they reach working age.

With their innate connection to technology and unique characteristics, Gen Alpha candidates will undoubtedly bring opportunities and challenges for businesses, particularly in sectors like finance and technology.

Understanding Generation Alpha

Gen Alpha, representing 26% of the global population, is the first generation to be fully immersed in the digital age from birth. They are characterized by their seamless integration with technology, green mindset, and embrace of diversity. However, they also face challenges such as impaired cognitive and language skills, as well as issues around social interaction, obesity and allergies.

According to Robert Martin-Fagg, a behavioural economist, Generation Alpha excels in online interactions but may struggle with face-to-face communication and lack mental resilience. Understanding these nuances is crucial for businesses looking to effectively integrate Gen Alpha candidates into their workforce.

Maximizing Generation Alpha potential in Finance and Technology Sectors

  1. Embrace Technology: Gen Alpha's affinity for technology presents a unique opportunity for businesses operating in the Finance and Technology sectors. Companies should leverage their digital prowess by providing advanced technological tools and platforms that streamline processes and enhance productivity. By creating a tech-savvy work environment, businesses can harness Gen Alpha's natural aptitude for digital innovation.

  2. Foster Diversity and Inclusion: Gen Alpha values diversity and inclusivity. Companies should prioritize creating inclusive workplaces where individuals from all backgrounds feel welcome and valued. By embracing diversity, businesses can tap into a wider range of perspectives and ideas, driving innovation and creativity within their organizations.

  3. Develop Soft Skills: While Gen Alpha may excel in technical skills, they may lack certain soft skills such as communication, resilience, and interpersonal abilities. Companies should invest in training and development programs that focus on cultivating these skills among Gen Alpha candidates. Providing mentorship opportunities and fostering a supportive work culture can help bridge the gap and empower Gen Alpha employees to thrive in all aspects of their roles.

  4. Promote Health and Wellbeing: Given the challenges Gen Alpha faces regarding obesity and allergies, companies should prioritize promoting health and wellbeing initiatives in the workplace. This includes offering healthy food options, implementing wellness programs, and creating a supportive environment that prioritizes both physical and mental health.

  5. Encourage Face-to-Face Interaction: While Gen Alpha may be more comfortable with online communication, it's essential to encourage face-to-face interaction within the workplace. Companies can facilitate team-building activities, networking events, and collaborative projects that encourage Gen Alpha employees to develop their social skills and build meaningful relationships with their colleagues.


Generation Alpha represents the future of the workforce, bringing with them a unique set of skills, attributes, and challenges. By understanding and embracing the characteristics of Gen Alpha candidates, businesses in the finance and technology sectors can unlock their full potential and drive innovation in the workplace. By fostering a supportive and inclusive environment, providing opportunities for skill development, and prioritizing health and wellbeing, companies can ensure that Generation Alpha thrives once they enter the workforce. With the right approach, Generation Alpha can become invaluable assets to businesses, driving success and growth in the years to come.

Now more than ever, leaders need partners like us. TRM-International understands that the human side of FinTech can drive performance.

For more advice, you can get in touch with our experienced team of HR consultants & Talent Acquisition Specialists today, at:

We are here and happy to help with all your recruitment and HR needs, from CV to interview advice, and from hiring to HR consultancy.

You can also check out some of our public job opportunities here.

Did you see our recent article: Solutions to the FinTech talent shortage?


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